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      03-29-2011, 01:25 PM   #1
southlight
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BIMMERPOST NEWS
BMW announces M FESTIVAL for 2011 Nürburgring 24h Race
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The 24h race at the Nürburgring is one of the - if not the - most prestigious endurance races in Europe. Following their amazing performance last year with securing not only the overall victory but ten class wins, BMW is setting up a special event during this year's race, the M Festival scheduled for Thursday, June 23rd throughout Sunday, June 26th 2011.

The event kicks off at the evening of Thursday, June 23rd with the M Night at Warsteiner Event Center, "granting access to an exclusive presentation of new products as well as insider information by M experts and a raffle with fantastic prizes."

Besides the actual 24h race, the M Fetival also features the so called M Parade. Per BMW, this is your chance to "join the M parade and drive your own M car on the North Loop for a lap while up to 200,000 spectators cheer and celebrate you. We offer space for 100 vehicles to those who are the first to register."

Don't miss this opportunity if you're in Europe and want to be as close to racing as it gets.

Head over to M-Power for all information and booking.


4/24 UPDATE: M-Power.com has published a nice teaser video for the M Festival, including several 1addicts members and a 1M Check it out:



Press Release:
THE M FESTIVAL details
23–26 JUNE 2011.
24H RACE NÜRBURGRING.


BMW M3 – one of the most successful touring car in the world.

When BMW returned to the 24h race at the Nürburgring last year, competition was fierce but the BMW M3 GT2 set out to continue the legendary performance and finished first. The BMW team secured not only the overall victory but ten class wins. Out of 198 cars lining up, 63 were BMWs.

Time for us to celebrate BMW’s outstanding performance at this prestigious race!
Therefore, we would like to invite you to merge into the world of M and come and see the backyard and playground of our M engineers. Every M car is developed and tested on the Nürburgring – the “Green Hell” – to meet the requirements for a race car suitable for everyday life.

THE M FESTIVAL 2011 will last four days and takes place Thursday, June 23rd throughout Sunday, June 26th.

You will literally be part of the famous track because the “Feldherrenhuegel” will be our main event venue. This place is located close to the Grand Prix track and the historical North Loop.

The M Festival starts off on June 23rd at 7pm with an ultimate M Night at Warsteiner Event Center, granting access to an exclusive presentation of new products as well as insider information by M experts and a raffle with fantastic prizes. Make sure you don’t miss this evening!

During the following days and the actual 24h race, BMW M is offering non-stop entertainment and access to its two distinct locations: the “Feldherrenhuegel” features live music, live broadcasting of the race, insights by experts and much more. For those of you who want to smell and feel the race very closely, the “Naturtribuehne T14” is the place to be. Right on the exit of the Grand Prix track, when the race cars fly by to enter the 21km long “Green Hell”. As close as you can get.

Since the 24h Nürburgring race is not only about the driver but all about the guests and spectators as well, we want you to take part and grasp this unforgettable atmosphere.

Join the M parade and drive your own M car on the North Loop for a lap while up to 200,000 spectators cheer and celebrate you. We offer space for 100 vehicles to those who are the first to register.

It’s your turn. Don’t miss the chance to drive your M car on the legendary track!

Few more will have the chance to join through winning the raffles on June 23rd.

Catering and accommodation opportunities are available.

Motorsport enthusiasts are welcome to stay in one of the M tents provided for up to 400 guests, right next to the track. A once-in-a-lifetime experience and true festival feeling! For those of you who prefer hotel accommodation further off the track, BMW M is pleased to offers.

At one glance, this is what THE M FESTIVAL package comprises:

– pure race feeling amongst M fans
– admission ticket to the most legendary 24h race: the Nürburgring race
– access to the M Night on June 23rd including catering*
– access to all M Festival areas
– M exhibition
– guarded parking for M festival guests
– Raffles with fantastic prizes (e.g. helicopter flights, access to the BMW VIP Tower, etc.).

*Catering: You are cordially invited to attend the M Night. There will be plenty of food and drink stands at all the different locations (Feldherrenhügel, T14 grandstand, M Camp). Purchases are made at these stands using the BMW M ringcard included in the welcome pack and are charged to the visitor.

Additional access to the paddock with a visit of the BMW garage as well as to the Kart Experience is granted for the quickest to register on site.

As the number of participants at the international M Festival is limited, people who are interested should not delay in registering.

M Festival event hotline
For questions please contact our M Festival event hotline at +49 212 2606 – 362 or via email The-M-Festival@kogag.de Monday to Friday from 9 am to 6 pm.

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