Originally Posted by mgerena1
The rs4 is priced at £50,930, so one can assume that the M3 will probably cost around 74000 usd.
First of all, others have justifiably questioned the validity of the source of the UK M3 price. However, if this is true and the M3 is within a few hundred UK pounds of the RS4, that means it could easily be $70,000 USD OTR!
OTR meaning without any options or taxes.
If this happens, the M3 will be overpriced in the US by 15K for what the consumer gets. I predict BMW will miss its target sales of the M3 by as much as 70% if they price it at $70K without options.