If this had been an option since 2008, then I can see how they could have made some sales as part of the original purchase/financing. I may have checked off that box on my order. But to go from ugly to ugly for around $4,000-$5,000 USD as an upgrade is ridiculous!
2011 1 Series M Coupe VO M3 vs 1M Comparo Review
2011 M3 E90 DCT ZCP (sold) * 2010 335i Sedan (sold)
2005 M3 Convertible (sold) * 2003 325i Sedan (sold)