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      02-02-2011, 07:16 PM   #7
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Adding something that does not exist (E46 M3 Sedan) into a comparison is absurd, don't you think?

If anything, adding the Sedan at $3000 less than the Coupe in the E9x M3 was supposed to bump total production worldwide from 86,000 to 100,000 units (E46 M3 vs. E9x M3) in its entire run according to BMW estimates in 2008. That's about 17000 units on average a year (6-year run).

My point is, not only the M3 Sedan inclusion did not increase sales but no M3 model at all increased their sales compared to the 2-model E46 M3. BMW will be lucky if they sell 50000 E9x M3 worldwide in its entire run, compared to almost 44000 units produced for the US market E46 M3 alone .

By the way, the E46 M3 sold more than the E36 M3 worldwide in its entire run.

Originally Posted by esquire View Post
I don't think yours is an apples to apples comparison. I see the logic in comparing e46 coupe and convertible sales figures against e92 coupe and convertibles sales figures. But the more appropriate comparison is sales of M's across the entire 3 series range of that generation. Why? because in this generation sales of the coupe and convertible become cannibalized as a result of the fact that the consumer has one additional choice - the sedan. That option didn't exist for purchasers of the e46, so a lot of people were just forced to grin and bear it. People who would have maybe bought a sedan then, bought a coupe instead because it was their only option.

I'm not sure what the worldwide sales figures look like for the e46 generation M3, but as for this generation the figure is not 8k, but rather about 10k+ (5729 coupe, 2544, convertible, 1843 sedan).

- esquire