Originally Posted by swamp2
I posted something here I read some time ago (MT, C&D or R&T) about a high level BMW USA exec and his desire to move toward simultaneous (or closer to simultaneous) EU and NA vehicle launches. We are their largest market!
Only just though. If you add UK and German markets together then that would represent a larger marketplace than the US.
I looked into this a few years ago, so don't ask me to produce the stats now, but especially if you look at it from an M-car perspective the US was most definitely the smaller market when compared with Europe.
Anyway I wasn't suggesting that the US should wait any longer than Europe, although even in the UK we tend to recieve allocation later than Germany and its neighbouring countries.