Quote:
Originally Posted by graider
i'm seriously think bmw is avoiding competition with car like gt3 rs, r8, etc... or they really have gone into the wrong direction.
LFA is god. r8 v10 meh compare to the LFA  |
Nah...I was just poking fun.
The reality is that there is no money in a supercar like the LF A. Lexus is going to lose bucket loads of cash to bring it to market, but they are speculating that they can continue to grow their F division and sell more cars in the long run. That is what BMW and the other Tier 1 brands really need to be concerned about. Audi was at least able to tap their Lambo resources to make the V10 work.
If the IS F is this good a competitor in it's first generation and the LF A is as remarkable as it appears Lexus will compete on a much scarier level for the Germans.
At this point, BMW is only concerned with selling the most units and making the most money....and as a business this isn't a bad thing.
The 328, X1, 128 are examples of this. They are not "true" luxury and are not appealing to true enthusiasts. Being a successful business is not a bad thing at all, but it sure will be interesting to see how the market shapes up over the next few years, as emissions standards and such limit what performance cars can be.
