Originally Posted by ChrisK
My question is why does BMW want so badly to become the "We Fit Everywhere" OMG
It's called maintaining a viable business. The key to continued improvement to the bottom line is increasing market share. One way to improve market share is to diversify your product a bit. So, it makes sense that BMW wants a piece of the crossover action. Crossovers are hot. If I were at the helm in Munich, I'd do the same thing.