View Single Post
      10-21-2010, 04:38 PM   #42
dpratt34's Avatar
Drives: '09 335xi / '08 X5 4.8i
Join Date: May 2009
Location: IL

Posts: 563
iTrader: (0)

Garage List
Originally Posted by ChrisK View Post
My question is why does BMW want so badly to become the "We Fit Everywhere" OMG
It's called maintaining a viable business. The key to continued improvement to the bottom line is increasing market share. One way to improve market share is to diversify your product a bit. So, it makes sense that BMW wants a piece of the crossover action. Crossovers are hot. If I were at the helm in Munich, I'd do the same thing.
dpratt34 is offline   United_States
Reply With Quote