I've seen the tape on an E46 M3. It didn't stick very well especially if you use the head rest as say.......a head rest. I remember seeing it done in colored thread and it looked incredible.
2011 M3 Convertible, Alpine White/Black Novillo Leather
2008 550i Sport, Platinum Gray/Natural Brown (retired)
2006 550i Silver Gray/Black (retired)
2002 M3 Convertible Titanium Silver/Black(retired)
1998 328i Convertible Arctic Silver/Gray(retired)