I've never done the ED option but I would just ask BMW if that is covered. It probably is if you are willing to pay the deductible. You never know, they might hook you up.
Either way, not seeing the pictures yet I suspect you can have it fixed for 100-150 dollars providing it is just superficial damage (meaning you didn't bend the actual rim).
2009 e92 M3 - AW DCT - Apex Arc8s - Corsa