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      09-24-2010, 11:13 AM   #1
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Cool BMW Establishes Co-Creation Lab For Auto Enthusiasts

The BMW Group's Co-Creation Lab

* 23.09.2010
* Press Release

Second ideas contest for the customization of vehicle interiors runs from September 8 to October 13, 2010.

Munich. The ideas contest for the customization of vehicle interiors offers young creative talents the opportunity to put their design skills to the test.

The start of this second contest heralds the permanent establishment of the BMW Group’s Co-Creation Lab, which is the central platform for all customer integration projects for the BMW Group. The Co-Creation Lab is a virtual forum for all automotive enthusiasts. As well as offering a range of design possibilities, it allows people to share their ideas and opinions about the automotive world of tomorrow with leading vehicle manufacturers.

After the first ideas contest for “Tomorrow’s Urban Mobility Service” was received to great acclaim, the BMW Group’s Co-Creation Lab is now running its second customer integration project. For the “BMW Group Interior Idea Contest”, entrants are invited to submit innovative ideas for the design of vehicle interiors. A special configurator is available for the creative realization of the proposals.

The closing date for entries is October 13, 2010. A panel of experts specialized in design and vehicle development will rate the various submissions.

There are great prizes to be won for the best ideas and the most active entrants. These include a meeting with BMW developers as part of a BMW Weekend Activity Package (trip to Munich, visit to the BMW headquarters, BMW Premium Tour) and products from the BMW Lifestyle Shop (watches, sunglasses).

To register for the ideas contest, visit:

About the BMW Group Co-Creation Lab:
The BMW Group Co-Creation Lab is a virtual meeting place for individuals interested in cars and all related topics, who want to share their ideas and opinions on tomorrow's automotive world with one of the leading car manufacturers. It invites people from all over the world to contribute their suggestions for specific topics and to connect with like-minded others. Participants not only evaluate concepts which are developed by the BMW Group but also actively contribute their ideas and suggestions – they become active “co-creators” of innovative products and services.
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