You guys ever look at this from a marketing point of view. BMW does not give a sh*t if YOU don't like it or think its "ghey" they are targeting a certain demographics. This is a great idea build a product that can identify with the people, there is over a billion people in China. Lets say they do limit production on this car, no worries others will still buy normal M3's so they can customize it to their own liking since they limit the Tiger edition.
For example the Harley-Davidson Screamin ' Eagle edition, Ford explorer Eddie Bauer edition, the Neiman Marcus BMW 7-Series edition.