DSG is Audi/VW's name for their sequential shifter. However, Audi is renaming theirs to s-shift(or something like that) and VW is keeping the DSG naming on theirs. I highly doubt BMW would steal their naming. However, SMG Im sure will still be available.
12 Ducati Diavel CB
13 HD FatBob
13 Audi S6
Audi Brand Specialist @ Princeton