Any dealer can order an M3 Individual, I know, mine is almost here.
The problem is it can be a lot of work for the dealer, and most would prefer not to bother. My dealer had to call Germany several times to get it approved.
Here is how it works:
The sales manager has to contact the local rep, the local rep has to contact BMW AG. It is on a case by case basis. BMW AG prefers to build an M3 Individual at the beginning of the model year. I was told that they will usually approve something like only six (6) cars total for any one model year. I ordered my 2011 M3 Individual back in February. It took BMW AG a month just to approve the order. Some colors are nearly impossible to get, like Monte Carlo Blue.
I will be posting pictures in a couple of weeks of my 2011 M3 Individual.
All I can say is don’t give up when the dealer tells you “I can’t get that.” Keep pushing or go somewhere else.
2011 E90 M3 Alpine White M-DCT
2011 E92 M3 Individual Dakar 6MT