I doubt the IS-F will eat into M3's market share. Any serious M3 buyers will not opt for an automatic or trade driving experience for reliability. Those who are already in that camp will stay in that camp. Would be nice if BMW can focus more on reliability though; if Porsche can do it I don't see why BMW can't. The IF-A looks pretty hot though and I can see why someone would buy that over the M3 for exclusivity.
Originally Posted by ncaa76
Lexus wanted to make this factory-modified IS a real M3 killer, so rather than tweak and tune the IS's 300 horse V6, the Japanese luxury brand decided to shoehorn a high-revving V8 under the hood. No exact numbers have been given, but Lexus is claiming that this 5.0-liter eight-cylinder will have more than 400 horsepower and 350 lb.-ft. of torque. An engine like this generates a lot of heat, so Lexus engineers slapped on an external oil cooler to keep this engine from cooking itself.
What do you guys think?