Being the benchmark, BMW will be the target for many car companies.
Statements such as "As good as a BMW," or "Better than a BMW," are commonplace.
You never hear of any car manufacturer spouting off "As good as/better than an Audi".
Current rides: 2010 CTS-V sedan, black raven; 2010 Cadillac Escalade ESV, black raven
Gone but not forgotten: 2008 M5, metallic sapphire black, SMG; 2004 645ci, metallic sapphire black, SMG