LK: I’m sure they could, but you have to balance cost against demand. In this case, the customers we speak to on a regular basis are indicating that they’d rather purchase the already-outstanding M3 Coupe for less than $60,000, even with the new-for-2011 Competition Package, and customize it. As you know, the US client often spends a great deal of time and imagination to make his or her M3 unique.
troof. He must be reading m3post. There is no way we would pay $110k+ for the M3 GTS no matter how awesome it is when we can add aftermarket parts like wheels, tires, supercharger, and racing buckets.