i always push it on the move, and as much as the car does change its temper as stated above. its nothing like when you push the M button in the E60 M5 and 100+hp hits you.
2013 Audi S4 S-Tronic
2010 Audi R8 V10 Coupe 6MT
2011 Range Rover Sport Autobiography - - GONE!
2008 BMW M6 Coupe - - GONE!
2008 BMW M3 Cab - - GONE!