Spin and Marketing 101
With respect to Scott26, none of this sounds very promising to me. If power -- for example -- is not class leading, of course you stress other things to direct market attention away from weaknesses (real or perceived) and toward strengths (real or merely perceived) such as they are. You minimize the perceived importance of attributes in which your product is less competitive (power, anyone?), and emphasize the perceived importance of attributes in which your product is more competitive or even just different.
But for example, as I asked in another thread, how is M Dynamics/FlexRay really a strength? Is there a measurable performance benefit in terms of lap times in any of Scott26's "talking points"? If not, *yawn*.