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      01-19-2010, 06:40 PM   #145
Major General

Drives: Odysse
Join Date: Jul 2005
Location: Seal Beach, CA

iTrader: (8)

Originally Posted by AP Racing - Chris_B View Post
The ownership of Brembo purchased AP Racing back in 1999 to avoid its hostile takeover by another family member. It is a long story that should be told over a few beers as it includes money, women, power and a very well-known German sports car manufacturer. Maybe they will write a book about it some day!

Today, both brands still run completely separately (AP being based in the UK and Brembo in Italy). They both compete, but have to answer to the same guy at the end of the day. Essentially, the customers of both companies benefit as neither can sit on their laurels.

The way it tends to work is that Brembo is more set up for higher volume manufacturing (think: Subaru, Mitsubishi, Nissan, Porsche, GM, Chrysler, BMW, plus Ferrari, Lamborghini, Porsche, etc.), plus their solid racing programs. AP Racing is either top-level racing (F1, NASCAR, LeMans, Daytona Prototypes, FIA GT, SuperGT and so on) or limited-production supercars such as Bugatti, Gumpert, Lotus, McLaren, Spyker, Koenigsegg, Ultima, Noble, Rossion, Tramontana, Caparo, GTA, Pagani and a bunch more. The smaller manufacturers like the intimate engineering team that is equipped for more rapid response and custom-tailored programs.

Both companies make excellent equipment, but don't share much data at all. For their part, the Brembo group did end up with the leading manufacturer of racing clutches in the world, avoiding the cost of their own development program had they chosen to create one.

Sorry for the wordy (but very abbreviated) answer, but a simple "yes" does not really convey the essence of what transpired.


Thanks Chris. And the bold part above sounds interesting... if you have the time.
Also, didn't you guys also give them a lot of R&D on the ceramic rotors?

Let me get this straight... You are swapping out parts designed by some of the top engineers in the world because some guys sponsored by a company told you it's "better??" But when you ask the same guy about tracking, "oh no, I have a kid now" or "I just detailed my car." or "i just got new tires."