That car is ugly. I know I am not the target market for these tuners.
Rather than dump all that money into a 335 to make it look better I would just buy the M3. Or if I wanted something more unique, a Vantage V8.
Its the BMW equilivent of spending 30 grand tuning a civic. In the end you still have a civic. I realize that a lot of the tuner market is about having "style" personally I would rather have "class".
Manual gearboxes, the rotary dial of cars.