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      12-23-2006, 11:04 AM   #10
Private First Class
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Drives: E90 M3 6MT
Join Date: Nov 2006
Location: Los Angeles

iTrader: (0)

I would very surprised if any of the following does not happen:

(1) ISF marginally faster than M3 in a straight line
(2) M3 faster than ISF on the track
(3) ISF cheaper than M3
(4) ISF offering more interior luxury than M3

To take any of the BMW-M market Lexus has to offer a car at a price that might even be losing them money in the first year. They did this back in the very early 1990's in a different category with the introduction of the Lexus LS400. As soon as the car became a "hit" they raised prices.

They won't take the "enthusiasts" and "fanboys" from the BMW brand but that part of the market is probably low single digits. I sure plan on checking out both cars when they come out. The more choices the better.