Just go to a dealer and check them out. It's a big purchase; it should be worth a few minutes of your time.
To answer the first question, it's a bit darker in real life. Definitely a nice shade of red in my opinion.
As far as the difference between standard and novillo leather, your butt and hands will have to make that decision. Novillo is more supple and of a higher quality. Much like any other premium product.
But like I said, you're not gonna get a great answer from a forum. It's best to go check them out from yourself. We have like a dozen dealers in the LA area. It shouldn't be that hard.