Originally Posted by mkoesel
A 5% price increase would seem to be quite detrimental to sales. I cannot imagine that happening unless it accompanied a complete redesign of the car.
Certainly BMW can do whatever it wants as far as price. However, from what I see, there is no shortage of M3's on US dealers' lots. My local dealer has two white M3s that they have't sold for a while.
A 5% price increase would likely only make this situation worse. Demand for a $70,000+ sports car in this market must be soft. Add to the problem, the lack of any financing deals on 2010+ M3's.