Check this out - Michael Cooper (the///Mthree) who drove his M3 sedan and nearly won Bob Lutz's CTS-V shootout challenge was invited to BMWNA in NJ and met with the BMW Performance brand manager (Eric Riehle) and M brand manager (Larry Koch). Lucky guy received a tour of the facilities and received a BMW Performance steering wheel for his efforts. They even installed it in his M3 for him while he got to drive a full performance parts 335i sedan.
Said Larry Koch: “I’m excited to present the BMW Performance Steering Wheel to someone who can truly appreciate its high tech features,” said Eric Riehle, BMW Performance brand manager. “This product is a must-have item for any motorsport enthusiast seeking that extra edge. Michael is exactly the type of client for which BMW engineered this product.”
In regards to his driving skills in the recent GM’s challenge, Larry Koch, M Brand Manager, BMW of North America said: “I was not surprised to see young upstart Michael Cooper putting away even an experienced jet-jockey like Bob Lutz at the track. Michael’s M3 Sedan is a car that will make the most of any driver’s skill, and Michael deserves recognition for his focus and consistency behind the wheel.”
Here is Michael's response to the experience (from post #33 in this thread):
Originally Posted by the///Mthree
I had an awesome time at BMW's facility yesterday, I saw, heard and learned so much more than I ever thought I would get too. The test drive in their performance 335I was cool as could be. The guys took me to lunch and then on a tour of all tours. I think I got to go into some rooms civilians dont get into, but I think I have to and be quiet
I have always had my eye on that steering wheel and It was awesome of BMW to reward me with it for representing the M3 well in the challenge. So far the steering wheel has been everything I expected it to be. The shift lights are awesome! But these numbers keep coming up in the 1.05-1.17 range on one of the parameters of the wheel and I have no idea what they mean
Matt, Eric and Larry really showed me what BMW was about yesterday when I showed them my floormat had no velcro on it and it likes to slide foward. They told me I was not leaving here with that floormat even if they had to take it out of one of their own cars. After a short search and no sign of a new ///M floormat that would fit my car, Larry took the M floormat out of his person car and put it in mine.
I want to thank Matthew Russell, Eric Riehle, Larry Koch and everybody else at BMW for the experience and reward yesterday provided.