Originally Posted by Azorean
It simply comes down to their residuals...Audi's are lower because they know their cars will depreciate more than what BMW believes theirs will. In other words, they show little faith in their product in the long run by doing this, at least to me.
So in the end BMW shoots themselves in the foot with residuals when they try to resell the car, and Audi may actually be making a smarter business move. BMW lease prices have been artificially low for years....not a bad thing if you pick up a good CPO deal or lease deal right...