It's too conservative for an Audi. I saw the early prototypes drawings and that plus the concept of the A7 give the opinion of something exciting but alas it couldn't be further from the truth.
Interior quality is top draw, think Bentley and you wouldn't be far wrong.
Did you all notice the weight advantage against the main competition.
200lbs lighter the equivalent 7 series RWD and 400lbs than the x-drive version, 50lbs light than the S-class RWD and 200lbs light than the AWD version. Audi's quattro system is not only more advantage than both these but it's also much lighter.