Originally Posted by HappyNDing
BMW isn't suffering much, that's for sure. They might not have posted profits as they had expected but this economy makes it really tough to sell luxury cars.
As for the dealers, like others said they do get a kick back of around 3-5% for every car they sell and even more if they are able to sell more than a certain of cars per month. Besides, not everybody pays around the invoice price as some buyers don't do much research since they just go into the dealership, pick a car, test drive it and buy it on the spot with maybe a few hundred bucks off MSRP.
The latter half of your statement is a little far from the truth in NY/NJ/CT. Really tough sell at couple hundred under MSRP people expect atleast a thousand or two off.