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      10-28-2009, 12:28 PM   #8
quagmire
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Quote:
Originally Posted by Michael Schott View Post
Do people who buy $70K luxury cars worry about fuel economy? By the way the BMW 335 gets better fuel economy than the Ecoboost and is as fast.
You truly are missing the point here. Ford isn't trying to convince luxury car buyers to get into the Taurus instead. But, large V8 cars are only prevalent in the luxury markets these days( Genesis and 300/Charger being the exceptions). Ford is advertising the performance of the Taurus SHO against V8 equipped large cars. They are not positioning the Taurus SHO as a luxury car. They are taking vehicles that have the similar power output via V8 as the EcoBoost V6 and showing the SHO is faster and gets better fuel economy then those V8 equipped cars.

And me= fail. Just watched the ad. I assumed it was just another one of Ford's V8 cars vs SHO straight line performance ads. So yes I just failed hard there. lol

Last edited by quagmire; 10-28-2009 at 12:44 PM.
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