Originally Posted by michaeldorian
If recovery of investment is part of the equation, I'm sure @12K, they would sell 2x - 3x more kits then at @22K. I'm curious how much of the 22K is parts and how much is research and development recovery.
I'm sure Ferrari would sell 100x more 458's if they were priced at $50,000. It's not all money, it's also prestige and branding. But $22,000 is pretty competitive, it puts more stress on other companies (Stroker and S/C).