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      09-27-2009, 09:35 PM   #29
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Quote:
Originally Posted by michaeldorian View Post
If recovery of investment is part of the equation, I'm sure @12K, they would sell 2x - 3x more kits then at @22K. I'm curious how much of the 22K is parts and how much is research and development recovery.
I'm sure Ferrari would sell 100x more 458's if they were priced at $50,000. It's not all money, it's also prestige and branding. But $22,000 is pretty competitive, it puts more stress on other companies (Stroker and S/C).
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Frozen grey just says "I'm German, I'm refined, I'm understated, I'm precise, and I'm merciless."