Originally Posted by michaeldorian
If recovery of investment is part of the equation, I'm sure 12K, they would sell 2x - 3x more kits then at 22K. I'm curious how much of the 22K is parts and how much is research and development recovery.
I'm sure Ferrari would sell 100x more 458's if they were priced at $50,000. It's not all money, it's also prestige and branding. But $22,000 is pretty competitive, it puts more stress on other companies (Stroker and S/C).