Originally Posted by Silverstone
does anyone really know why they didn't release the E90 with CF roof ? I'm clueless.
Honestly, I think it was just to make the coupe the more "special" version and that's about it. Some research could have pointed them to the fact that maybe most sedan buyers would have opted for the sun-roof so why bother you know? I think it was to have a clearer differentiation between coupe and sedan. You want "luxury"? Go sedan. You want "performance" go coupe. Product management at it's best.