MJ transcends bball. Bill Russell, Oscar Robinson, Kareem... they are just great players. Jordan took it to a whole different level.
Even my grandma knows who he is and she has no idea about sports. she has no clue of Oscar Robinson. In fact, she doesn't even really know who Jordan is other than he is supposedly a sports guy. But the fact is, she knows his known. Point is, Jordan is a household name. He has done things far greater than win championships. He is simply the best.