Given his location in Naples, this is most likely a military sale. They typically do not knock anything off the price as that is fixed. I fought to just get the Ipod cable thrown in (not included over here)
You will get a better deal on a demo, but I would not risk it....
I ordered a 2009, picking it up with less than 3 miles on it. The two demos that I had the opportunity to drive (a 2008 335 E93 and a2008 M3 E93), were provided to me to take out alone. The limits were tested with both, although both had over 2000 miles on them.
They were both sold eventually (the 335 at a smoking deal, with 9K on the clock), but given the way that I briefly drove them, I would have passed. I can only imagine what the other test drivers did to them, let alone the sales people.
Not sure it is still around, but Pentagon in K-town had a left over 2008 loaded E93 a few months ago and they have one demo 09 M3 E93 and one new one if you would like to price compare.
2009 M3 E93 Silverstone II over Bamboo: 6MT, Tech, Premium, Cold, Premium Sound, Ipod, 19'' Wheels, OEM Exhaust Mod.