Originally Posted by LI E90
makes sense from a marketing stand point.. Audi sells the S line, so why shouldn't BMW sell a line of cosmetic upgrades and charge an extra $3000+ for it
They already do this in the M-Sport Package.
I imagine this M Sport line may be similar to the performance package that came out for the E46. I wouldn't be surprised if BMW offers a package that has many of the current performance parts installed. I, for one, am hoping for such a package. Having the performance parts factory installed would give me a certain level of comfort. If you order the parts separately, you're relying on a dealership to install the parts. The qulaity of the installation can vary depending on the dealership.