I agree this car is ugly, saw it in person at the NYIAS. I thought the M3 launch control was tedious...
Step 1. Fully depress brake pedal.
Step 2. Shift transmission to D.
Step 3. Switch electronic stability program to sport mode.
Step 4. Switch transmission to race-start mode.
Step 5. Click upshift paddle to confirm.
Step 6. Fully depress accelerator pedal.
Step 7. Release brake.
They need to develop a single red button covered by a protective glass casing.