Company is loosing focus for the sake of dollars (or euros to be more precise). Notice how when you hit the Toyota site there are like 40 different cars they make. BMW is turning into a similar company. In a decade they will be nothing more than just another car company.
Might be a good thing thought, I will finally push myself into the Porsche brand. Cayman is the next vehicle in line for me if I can get away with a coupe next time.
Goodbye BMW, if you ever want to get back to making awesome cars you can come play with my M3 for a while to remind you of what you once were.