In very difficult economic times a good business model would be to rely on products that sell in large quantities (3 Series, 5 Series). These two new models will not be seen on the road very often. I suspect that they have been greenlit before the recession and it was too late in the development to cancel them. Niche market products make sense only during good economic times.
2013 F25 X3 xDrive35i Vermillion Red