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      04-02-2009, 07:20 AM   #19
ptack
Brigadier General
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Drives: 135i
Join Date: May 2008
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2008 135i  [3.00]
I guess we'll see if this is true.
This car was clearly aimed at "emerging markets" and presumably the move to kill the program is based on the change in economic forecasts. It probably wasn't a bad idea, get a starter version of your brand into the hands of the potentially huge, aspiring middleclasses in developing countries. Low margins, big volumes.
Now it's back to low volumes, higher margins.
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135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II