Is the supposed to be the Mini-Z?
Either they are insane and will end up canabalizing most of their more profitable roadster sales, or they're crazy as a fox and think that they can use a car like this to recruit lots of new BMW enthusiasts who wouldn't otherwise buy a BMW (and will move up to the bigger ticket toys as they grow up). The problem with that approach is that this a roadster, not a practical hatchback or something that most people who can't afford a BMW would be looking to buy. How many Miata sales are there to steal?
2200 lbs? Sure, and be sure to give it an N54 too.
135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II