My experience was that Murray was a little delusional about both the trade and discount on the new car. I liked the guy I dealt with (Meddie) but they were $5500 lower on my trade than Schomp. Yes, $5500 even after pushing it pretty hard. I got about the same discount off of MSRP with Schomp (very close though), so overall I wound up close to $5k better going through Schomp. It was out of my way but a pretty good experience - my sales guy was Van Saukam, very attentive to his customers and a good guy to deal with. Schomp is a volume dealer and you feel it sometimes, but at the end of the day a fair deal which is all you can expect in our market.
Gebhardt still kicks everyone's butt for service.