Originally Posted by Kev
The name of the company is not even pronounced that way, "Hyundai like Sunday" my ass...... They just came up with this pronunciation in the US to confuse the buyers with "Honda". It's brilliant marketing and such, but no business ethics to speak of.
Wow...nice bitter tirade... based on false info. the phonetic spelling of "hyundai" in korean is "hyuhn deh," which actually has a meaning: "modernity." I should also mention that the Hyundai group has been around longer than Honda.
Many americans still pronounced it "hyoon dye."