I find it amusing that every time someone compares any car to a BMW there will be a bunch of posts here about how much better the BMW is. A good deal of the time the posts are made by people who have never even seen the car in question let alone driven one.
I think the commercial was dead on. You can be sure that BMW, Mercedes, and Lexus are watching Hyundai very closely.
Drivers Club at Lime Rock - International Motorsports Research Center - Society of Automotive Historians - Madison Avenue Sports Car Driving and Chowder Society (Only a Vice President) - BMW Car Club of America - Simeone Museum - BMWCCA - American Mural Project - Saratoga Automobile Museum - Polish Race Drivers of America (PDRA)