I find it amusing that every time someone compares any car to a BMW there will be a bunch of posts here about how much better the BMW is. A good deal of the time the posts are made by people who have never even seen the car in question let alone driven one.
I think the commercial was dead on. You can be sure that BMW, Mercedes, and Lexus are watching Hyundai very closely.
Drivers Club at Lime Rock - International Motorsports Research Center
Madison Avenue Sports Car Driving and Chowder Society (Only a Vice President)
Polish Racing Drivers of America (PRDA)
The Glen Club - Sports Car Club of America