I think that ultimately the average age group for the 1 series will be much higher than BMW & others think.
Just look at the MINI & Sion XA/XB. Both of these cars wrer marketed at the hip young crowd, but ended up being bought by a lot of folks in their 40's & 50's.
I think that a lot of these cars are going to be sold to people just like myself:
- 45-50 years old
- kids old enough to have their own cars
- have enuogh disposable income to buy a fun /not very practical car.
I also know from practical experience with my two daughters (17 & 19), that a lot of todays young adaults think that the ultimate vehicle has four doors, high ground clearance, & four wheel drive!:iono: