Lexus is being rolled out to Japan. They are trying to get the locals to buy into the separate luxury division.
My wife/family car is a RX330. Great car, like driving on your living room couch and just about as exciting. However, I know that it's:
Very rarely going to see the shop
My 1996, however is:
1. Check engine light shows up from time to time (usually after it rains)
2. Every time I bring it in, there's some other part tha needs replacement
3. Still fun to drive, even after 9 years.
2006 330 on order!
Toyota is the most efficient car company on the planet. MBW and Porsche's are the most profitable per car. People will pay for the drivingg experience...