Originally Posted by ENINTY
And to think BMW is one of the most profitable and successful car companies in the world; I just wonder how they do it.
two words...badge whores. There are plenty of other cars built just as well or better, that are cheaper and get better MPG and are more reliable then a BMW, that do what a car is basically meant to do which is get you from Point A to Point B. Once a badge whore moves on, there's always 2-3 more ready to take their place.