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      06-25-2008, 07:16 PM   #1
STi2Three35i
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BMW Viral Marketing Gets Recognition on CNN

Guerrilla marketing scheme used by BMW, which I'm sure everyone heard of. BMW planned to "launch" a 1-series across the Atlantic. This just goes to show the various strengths of BMW, not only under the hood but also at Corporate.


http://www.cnn.com/video/#/video/tec...ef=videosearch