Originally Posted by skierman64
4. Can we please get Comfort Access as a separate option for non ZTP cars? MY2009?
5. Any chance MDM will be available as either a new standard feature, or a stand-alone option?
He can't put in the car without I-drive. If he makes I-drive standard then there's a big jump in price and then he's got a whole stack of people who complain they don't want I-drive in the car and they won't buy it. He has 25 or 30% of the people won't buy the car with I-drive so he won't make it standard.
these two answers are quite evasive, I mean he should just say they want to pump the price. They don't want people ordering a non-i-drive car so they make CA and MDM which have nothing to do with i-drive part of the package. (M-button as well tho that could have more to do with i-drive since it may need more to control than just one button).
We already have a button for stability control, it would be nothing to have MDM as the middle setting. Also we already have a start button CA can be an option without i-drive on every other 3-series.
thanks for the candid conversation, but as is clear the real aswer is:
We want the price to be as high as possible (ie. technology package at least) so we tied premium sound, CA and MDM to that leading people to spend at a minimum $60K+ for a car with MDM or CA.
I'm sure many people end up with the technology package by default since it's the only way to get CA and MDM.