Why did BMW not incorporate the front reflectors into the front headlamp assembly like the 335 instead of adding the BUTT ugly orange reflectors?
Because they wanted the front headlight assemble to be white without yellow reflectors up there. Also there may not be enough side view of the front headlight assembly to get a built in reflector to pass the US standard. (Skierman64 input: my speculation is because of the active turn lights built into the side of the headlight assembly, reflectors can not be built into the headlight assembly)"
Who even wanted this question answered?
Thank god the orange relfectors aren't in the headlights.
It is much easier to color-match paint the reflectors, than spend ~$1,800 on euro headlights upgrade.