Just as another point of reference, I've had a pretty good relationship so far with BMW Encinitas. They were giving me the same 5k over story (which some folks are buying, btw), but finally did a deal at MSRP. This was after I got jerked around a bit by Brecht. Admittedly, the jerking around was much more up front with no lying involved. However they wasted my time thinking I may be able to get an MSRP deal when they had little intention of doing so (at least over email). At the same time, I have to hand it to Brecht that they are very responsive over email, which is great to see.
We'll see what tune I'm singing when the deal closes of course . . .