Originally Posted by BK
It's not illegal unless he didn't disclose it. Many, many dealers (not just BMW!) do this, and it's perfectly legal to have a market adjustment. It's just that the markup isn't usually so big.
It will go down over time, and the dealer and purchasers know that. In the meantime, there are some buyers willing to pay an additional $30K to get it now.
As for your water/storm analogy, that's generally not illegal, either. Profiteering at others' expense may be immoral, but it's generally not illegal.
I think both of you are wrong. It IS illegal to price gouge on ESSENTIALS during times of crisis. Like gas, water, milk, bread, etc.
That said, a BMW is a luxury item and not an essential item so it is not considered price gouging.