No one should be paying over MSRP, even to get a launch/demo car. This is a serious purchase and one that should be kept forever. Don't settle for something the dealer wants to sell you with crap you don't want; on top of charging you more. I've found 2 dealers in SoCal that will order your car for MSRP to your specs and another one that can be negotiated down to msrp if given the chance.
Unless you would rather pay $5k-$30 rather than wait 2 months, just order it, I'll even tell you what dealer to go to. Spend the extra money on the elusive //M floormats
2003 Ducati '996
2008 M3: Sparking Graphite, Red Fox Standard, 19s, Premium pkg, Tech pkg, Premium Enhanced Sound, HD Radio, Heated Front Seats.